Covetrus Announces New Partnership with Mars Petcare for GREENIES Products

Veterinarians to Benefit from Covetrus’ Multi-Channel Capabilities

PORTLAND, Maine–(BUSINESS WIRE)–Covetrus (NASDAQ: CVET), a global leader in animal-health technology and
services, today announced a new partnership with Mars Petcare that will
help U.S.-based veterinarians enhance dental health and medication
compliance for their pet owner clients. As of May 1, veterinarians can
now purchase Mars Petcare’s GREENIES products for their in-clinic and
online channels exclusively from Covetrus. The partnership includes the
popular and widely-used GREENIES Dental Treats and the simple-to-use
GREENIES™ PILL POCKETS™, a proven solution to make medicating pets

With the emergence of new ecommerce options for pet care products and
services, veterinarians are in increasing need of strategies to help
their practices continue to thrive and grow. Covetrus’ ability to
provide veterinarians with multi-channel solutions for their clients, as
well as widespread, affordable and consistent access to differentiated
products such as GREENIES, means veterinarians will not only be better
resourced to compete, they also will have more time to deliver enhanced
medical and dental care for their pet owner clients. With the
opportunity to leverage both in-clinic and auto-ship services, Covetrus
is well-positioned to drive increased adoption of the GREENIES product
line on behalf of our veterinary practice customers.

With our customer reach, differentiated go-to-market strategy and our
industry-leading service organization, Covetrus is uniquely suited to
partner with Mars Petcare to drive increased adoption of dental health
solutions and medication administration tools for our customers and
their clients,” said Matt Leonard, executive vice president, president
of North America and global supply chain officer at Covetrus. “This new
partnership highlights the opportunity we have at Covetrus to
continuously help support veterinarians deliver cost-effective solutions
and enhance their client experience.”

GREENIES Dental Treats and PILL POCKETS™ help pet parents clean their
pets’ teeth and stay compliant with recommended medications. Each
product has been designed to provide unique benefits and desirable
taste, making oral care and medicating solutions easy and effective for
veterinarian patients. For more information on GREENIES products, visit
Veterinarians may sign up for delivery of GREENIES products to their
practice, by visiting
or calling Covetrus customer support at 855-724-3461.

The new agreement with Mars Petcare comes on the heels of Covetrus’
launch as a new company earlier this year. Covetrus was created by the
merger of Henry Schein Animal Health and Vets First Choice—both leaders
in the animal health space.

About Covetrus
Covetrus is a global animal-health
technology and services company dedicated to empowering veterinary
practice partners to drive improved health and financial outcomes. We’re
bringing together products, services, and technology into a single
platform that connects our customers to the solutions and insights they
need to work best. Our passion for the well-being of animals and those
who care for them drives us to advance the world of veterinary
medicine. Covetrus is headquartered in Portland, Maine, with more than
5,000 employees, serving over 100,000 customers around the globe. For
more information about Covetrus visit


Nicholas Jansen
Vice President, Investor Relations

Kiní Schoop
Director, Public Relations

error: Content is protected !!